Expertise
Specializing in digital marketing, content creation, web & graphic design
As a marketing specialist I utilize graphic design, website content, photography, and video to present organizations and businesses in creative ways that increase engagement across platforms.
My experience includes working to promote political campaigns via social media, running ads to promote recruitment campaigns and to attract clients, increasing fundraising through digital tools, employing email marketing to engage supporters. I continually analyze performance and test new ideas.
Marketing & Social Media
Digital campaigns on all major platforms
Targeting audiences with ads
Written and visual content generation
Display and search ads
Analytics and goal tracking
Web Design
Website planning and wireframes
Responsive, mobile-friendly design
Landing pages for campaigns
Page layout and hierarchy
HTML/CSS/Bootstrap
Content Management Systems
Search Engine Optimization
Graphic Design
Logo design and branding
Graphics for social media
Web and email banners
Brochures, booklets and other marketing collateral
Web and print advertising
Email Marketing
Campaign planning
Strategic layout of text, imagery and buttons
Fundraising via email campaigns
Utilizing lists and segmenting to optimize results
A/B testing
Video & Photography
Digital photography
Video filming and editing
Image optimization for print and web
Technology
Adobe Creative Suite: Photoshop, Illustrator, Dreamweaver, Premiere Pro, InDesign, Lightroom, Acrobat
Social Media: Facebook, Twitter, Instagram, LinkedIn, Sprout Social, Buffer, Hootsuite
Video: YouTube, Vimeo
Website design: Wordpress, Squarespace
Email Marketing: Quorum (Public Affairs Software), iContact, Mailchimp
Grassroots: Quourm, change.org, care2
Fundraising: Donorbox, Auctria (Online Auctions), GoFundMe, Eventbrite
Google Ads, Google Analytics, Google Optimize
Microsoft Office
Additional Interests
Bird watching (check out my profile on ebird) and nature photography, volunteering to walk shelter dogs, movie nights, plant-based cooking. My cats Hawkins and Kara.